Top 10 Network TV Show Websites – Week Ended 10-25-08
Highlights: NBC’s Deal or No Deal was the No. 1 TV show website among the broadcast network sites, jumping up from No. 8 the previous week. ABC’s Dancing with the Stars moved up one spot – to the No. 2...
View ArticleWeb Sites Influence Half of US Toy Purchasers
More than half of recent toy purchasers say manufacturer and store websites have had some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice...
View ArticlePessimistic Consumers Seek Sales and Value for Holidays
With the economy weighing heavily on their minds, many Americans plan to spend less and shop differently and more carefully during this year’s holiday season, according to Deloitte’s 23rd Annual...
View Article‘MySpace Generation’ Less Exposed to Online Ad Clutter
Young people between the ages of 2 and 17 experience the least amount of online advertising “clutter” on the internet, while online adults age 65+ are subjected to the most, according to (pdf) research...
View ArticleMoms Scale Back Greedy Habits, Rein in Finances
Fully 80% of online mothers in the US say most Americans have been encouraged to overextend themselves, while 58% think the average American is too greedy, according to a survey of how American moms...
View ArticleConsumer-Spending Drops Big, 1st GDP Quarterly Decline since ’91
US consumers, hesitant to buy big-ticket items, cut spending in September – and that resulted in the biggest consumer-spending monthly drop in more than four years, the Commerce Department reported...
View ArticleTop 10 Auto Manufacturer Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShare of Ad Spending by Medium – July 2008
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleUS Retail E-Commerce Sales Growth Slows to 6% in Q3
Online spending grew 6% in Q3 ’08 versus Q3 ’07 – a slowdown compared with the year-over-year growth rates of 12% in Q1 and 13% in Q2 of 2008, according to comScore’s Q3 2008 retail e-commerce report....
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